Ideal Campaign is driven by a simple goal, “to produce the most powerful sites and tools that a campaign needs to succeed, and do so for a reasonable fee.” We accomplish this by removing the typical issues that most political campaigns websites face today:
- Keeping the costs low and within the reach of most campaigns
- Allowing updates to the website in real time without fees
- Creating websites that look professional and unique
How can Ideal Campaign provide such affordable sites?
Most web designers start each site from a basic set of files and work toward the vision they have for the site. This means that they either start each site from scratch, or they use a template (most of their work will be very similar).
Ideal Campaign uses our core content management system that handles all of the security, search engine optimization, and back-end processes like credit card donations and volunteer management.
If you had to perform a tedious task, like taxes for example, and were forced to use a pencil and paper, you would spend a lot of time on that project, so the costs would be higher than someone using a computer. The majority of web designers fall into this category, as most of them do not have a base system to build upon. Ideal Campaign uses a core content management system that handles all of the security, search engine optimization, and back-end processes like credit card donations and volunteer management. This means that each site only needs to have a unique look and feel to be complete. For that reason, we can charge under $3,000 for a completed site, where our competition will need to charge much more. Of course, there are those out there that will take $500 to do a site, but then you get to deal with point #3 above. This is akin to trying to paint a car yourself to save a few bucks, and we all know what that would look like.
Update your campaign website at any time, from any computer
When you have a press-release or other piece of time sensitive information, it needs to be posted to the website as quickly as possible. Sometimes it is a contest between you and your competition as to who can make their statement first on an issue of the day (otherwise you look like you are just repeating their points). The typical web designer will put your updates on their to-do list with the best of intentions and get it done when they can, but at 2:00am when something happens and you want to be the first one to speak your mind, no one can help you.
Ideal Campaign’s websites feature powerful tools that allow you to edit the web content at any time and from any computer. No technical knowledge is required, and if you can send email, you already have all of the skills you need to use our sysetm.
With our solution you can easily:
- add new pages to the site
- update articles easily
- post to your blogs
- post photographs to your gallery
- add podcasts or streaming video
You can also create pages that only specific groups of people can view, like your volunteers or campaign staff. The system handles making things look good, so you can focus on the message and not have to worry about learning HTML or keeping the site looking consistant. Our system runs hundreds of business websites and is well known and respected in the political arena. Our engine is continuously updated and improved to keep it a market leader, and we always update your site at no additional charge as we make these improvements.
Our websites always look awesome
People equate computer knowledge to website design skills. Although it is true that you need a computer to serve and to view a website, those skills are not at all important in the design of the site itself. In our eyes, the artistic talents of the designer far outweigh their abilities to code a website. In fact, we separate the departments, and you work with the artist to determine how you want the site to look and feel.
Consider the site you are viewing right now for example. Do you think a computer person just magically “coded” Rachel in the photo above and just grabbed those other buttons from some website? Our artists will work with your photography, logos, and color preferences to create a mock-up of the site. This example will be sent to you for approval and changes that you feel are needed. By using this process you know what exactly you will get so there are no surprises.